About the Animist Artist studio

Well, hello there. Pleased to meet you!

I'm Selma, the creative and founder of The Animist Artist studio. I create art to bring back a sense of magic into our everyday lives - celebrating folklore, fairy tale, Nature, and the quirkiness that makes our experience of life rich and wonderful.

What does The Animist Artist offer?

I create whimsical ink and watercolor illustrations, and surface designs - both as stand-alone pieces and seamless patterns, to license out to fabulous brands for homeware and garden goods, stationery and accessories. These designs are all about bright colours, bold outlines, and quirky, evocative themes.

What do I believe in?

Beauty is as important as efficiency.

Play is more fun than trying to impress.

There is room for Magic in our practical day-to-day.

And maybe, just maybe... fairies and mermaids are real!